Privacy
Policy

Introduction

Infiniti Financial Services ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy describes our practices regarding the collection, use, storage, and disclosure of personal information when you use our website, services, or interact with us in any capacity. By accessing our website or using our services, you consent to the practices described in this policy.

1. Information We Collect

We may collect and process the following categories of personal information:

a) Information You Provide Directly

• Full name, email address, phone number, and postal address
• PAN, Aadhaar, and other KYC documentation as required by SEBI/AMFI regulations
• Financial information such as income details, bank account details, and investment preferences
• Communication records including emails, messages, and consultation notes

b) Information Collected Automatically

• IP address, browser type, operating system, and device information
• Pages visited, time spent on pages, and navigation patterns
• Cookies and similar tracking technologies (see Cookies section below)

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our financial services including mutual fund distribution, investment advisory, tax planning, and related services
• To process transactions, send transaction confirmations, and provide account-related updates
• To comply with KYC, AML (Anti-Money Laundering), and other regulatory requirements under SEBI, AMFI, and applicable Indian laws
• To communicate with you regarding our services, respond to inquiries, and send relevant updates or newsletters (with your consent)
• To analyse usage patterns and improve user experience on our website
• To protect against fraud, unauthorized access, and other security threats

3. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us understand how you interact with our website.

Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly, such as session management and security features.
• Analytics Cookies: Help us understand how visitors use our website, which pages are popular, and where improvements can be made.
• Functional Cookies: Remember your preferences and settings to provide a more personalised experience.

You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

4. Third-Party Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Regulatory Bodies: With SEBI, AMFI, KRAs (KYC Registration Agencies), and other regulatory authorities as required by law.
• Asset Management Companies: To process your mutual fund transactions and maintain your investment accounts.
• Service Providers: With trusted third-party vendors who assist us in operating our website, conducting business, or servicing you, provided they agree to keep your information confidential.
• Legal Compliance: When required by law, court order, or government regulation.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Access controls limiting data access to authorised personnel only
• Regular security assessments and updates
• Secure data storage practices compliant with industry standards

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Your Rights

Under applicable Indian data protection laws, you have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Correction: Request correction of inaccurate or incomplete personal data.
• Right to Withdraw Consent: Withdraw your consent for processing where consent is the basis. This does not affect the lawfulness of processing carried out before withdrawal.
• Right to Erasure: Request deletion of your personal data, subject to regulatory retention requirements.

To exercise any of these rights, please contact us using the details provided below.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, to comply with regulatory and legal obligations (including SEBI and AMFI record-keeping requirements), to resolve disputes, and to enforce our agreements. When personal data is no longer needed, we securely delete or anonymise it.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.